Although game pundits like to say that the industry has weathered all economic downturns quite nicely, the economic crisis of 2008 is a whole new kettle of fish. And in just three years, Red Octane has pumped out four more games, sold 22 million copies and generated $1 billion in sales.īut the financial picture is murkier this year.
The company was acquired by Activision for $100 million in June 2006. “Guitar Hero” had players push colored buttons on a plastic Gibson guitar in time to cues displayed onscreen. In 2005, Red Octane hooked up with Harmonix Music Systems to make their first game. They soon got into making video game accessories, including dance pads, arcade add-ons and music-themed controllers. The two brothers got into the video game business in 1999, creating Red Octane, which at first was a video game rental service. If past is prologue, it’s wise to bet on Kai and Charles Huang. “And it was really just a matter of making sure that we had the right product, the right features, and for us, 'Guitar Hero World Tour,' was all that coming together.” “We’ve had a demo of playing different instruments together for over two years now,” says Kai. Kai and Charles Huang, the creators of the “Guitar Hero” franchise, say that it’s not just about the accessories in “Guitar Hero World Tour.” It’s also about the new software, which lets users create their own music, and, as is de rigueur these days, upload their creations for the world to play.
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